From September this year a range of FSA and Vision products will be available from ATB via their dealer network of more than 250 independent bike dealers (IBDs).

Derek Farrant, ATB's owner and the driving force behind the project, said: “We are very proud to have struck this deal with FSA and are naturally delighted to be working with their excellent brand. Their products have always been of the highest quality and this new association is a great fit for ATB's portfolio."

FSA too are looking forward to the new deal.

FSA's Marketing Director Gloria Radaelli said: "We are very happy to be working with ATB Sales. We think that they are a strong and strategic partner for us and we are sure that this collaboration will be very powerful for our brands".

The man charged with running the new operation is ATB's new FSA product manager Graham Marcroft.

He says he is passionate about the task ahead of him:

"We will be providing industry leading products along with our superb after sales care and expert advice across our dealer network. ATB Sales Ltd. is passionate about the brands it works with and I am looking forward to the challenges of driving FSA forward in the UK market."

The deal will see high stock numbers maintained at ATB's Hastings headquarters with a cutting edge computer-driven next day dispatch system and efficient warranty procedures.

www.atb-sales.co.uk

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